The objective of this paper was to present the remaining themes on how regular exercisers perceived information from their COTSW displaying HRV-derived scores and the resulting actions associated with them. Our findings first document the reinforcing abilities of receiving and examining daily readiness/recovery scores. Additionally, through the examination of these scores, our participants demonstrated curiosity about the objective data provided by their COTSW, further building another layer of understanding. However, despite the positive exploratory actions, participants explained the potential for these data could lead to unintended consequences due to complex reactive responses users may have toward these scores and each wearable's interface. In the following sections, we explore how these findings can be leveraged to further inform the development and refinement of using COTSW to guide person-adaptive exercise program development and promote this behavior.
In accordance with various behavioral theories, the ability of COTSW scores to provide reinforcement can support users’ regular instigation of healthful actions. At a very basic level, operant conditioning principles conceptualize rewards and punishments as primary drivers of behavior in response to various stimuli (Skinner, 1965). Participants previously described how they deliberately took steps to improve readiness and recovery scores through optimizing sleep, hydration, alcohol intake, and methods to improve body integrity (e.g., cryotherapy, sauna) (Ibrahim et al., 2024). Subtheme 1.1 in the current study suggests that higher readiness scores validated such efforts, serving as a visual (and thusly, more tangible) reward, which then reinforced these supplementary behaviors in support of continued exercise engagement. Provision of affirming feedback (i.e., positive self-perceptions of readiness and recovery aligned with more favorable scores) should also enhance perceptions of self-efficacy, as purported by social cognitive theory (Bandura, 1998). Self-efficacy, when directed toward a valued task – in this case, managing supplementary behaviors necessary to achieve specific performance outcomes – promotes perceptions of competence, which is a fundamental need for developing more self-determined forms of motivation (Deci & Ryan, 1985). Moreover, dual-process theories suggest that all stimuli, including scores provided by COTSWs, are encoded and influence behavior at both automatic and reflective levels (Evans & Stanovich, 2013). When the scores are favorable and validating, they may strengthen associative learning processes, reinforcing motivation for continued engagement in these supplementary behaviors and exercise participation.
Beyond reinforcement and validation, findings from theme two indicate that users were not passive recipients of data but active experimenters, engaging in self-discovery through reflective feedback and behavioral adjustments. This self-discovery process was facilitated by the continuous data collection enabled by COTSW, which aligns with the principle that effective self-regulation begins with self-monitoring (Korotitsch & Nelson-Gray, 1999). These findings support theoretical frameworks of objective self-awareness suggesting that behavior change is most effective when individuals not only receive prescriptive guidance but also develop an understanding of what to do and why it is relevant to their specific context (Duval & Wicklund, 1972; Karkar et al., 2016). Recent research further supports the value of personalization self-guided experimentation in improving self-regulation and adherence (Fedlmeier et al., 2022). Integrating self-monitoring with reflection-in-action (i.e., react to unanticipated circumstances instinctively, without deliberate or conscious thought), may enhance the development of necessary control competencies. These competencies include heightened interoceptive awareness and the ability to interpret psychological and physiological cues, both of which are essential for adaptive training load management and long-term adherence to health behaviors (Carl et al., 2020; Haible et al., 2019; Sudeck & Pfeifer, 2016) Thus, COTSW-derived scores may serve as a bridge between traditional health education and personalized, data-driven decision-making by facilitating an iterative process of self-monitoring, reflection, and behavioral adjustment, thereby contributing to the broader framework of precision medicine (Collins & Varmus, 2015). Indeed, there is a growing interest in self-experimentation to meet such goals in health contexts (Karkar et al., 2016; Lee et al., 2017; Schroeder et al., 2019).
Extending the data-driven insights provided by the COTSW, self-discovery was naturally enhanced through gamification, as users sought motivation through interactive and competitive elements. As highlighted in subtheme 2.2, participants described their interactions with readiness and recovery scores as a ‘game,’ using their data to challenge themselves and improve performance. This perspective aligns with research demonstrating that gamification enhances motivation by introducing elements of challenge, achievement, and progress tracking (Haddad et al., 2017). However, users also highlighted the potential ‘dangers of this game,’ reflecting concerns from a recent review on gamification in apps and technology. Cheng and colleagues (2019) noted that many technology developers attempting to implement gamification have “treated gamification as a black box” (p.11), failing to take appropriate steps to identify key behavior change mechanisms and the processes through which their interventions are intended to work.
Important concerns extend beyond gamification to the broader design of COTSW interfaces, as highlighted in theme three. Specifically, users of the Oura™ ring exhibited an anchoring bias (Furnham & Boo, 2011), where their initial readiness score disproportionately influenced their perceptions and subsequent behaviors, sometimes overriding subjective well-being. This response aligns with research demonstrating that numerical scores often serve as cognitive reference points, shaping expectations and decision-making processes (Tversky & Kahneman, 1974). The mental number line theory (Dehaene, 2002, 2011), suggest that individuals conceptualize numbers along a spatial continuum, where higher values are intuitively associated with better outcomes, influenced by cultural and contextual factors (i.e., grading systems) (Kohn, 1993), as highlighted by our participants’ ‘academic backgrounds.’ The Oura™ ring’s 0-100 scale likely reinforced this left-to-right numerical framework, leading users to perceive higher scores as optimal and lower scores as signs of underperformance. This perception may persist even when physiological variations are negligible, causing users to interpret any deviation below their personal threshold as failure rather than a natural fluctuation in physiological recovery. Similar effects occur in medical, and financial settings, where individuals anchor on round numbers or culturally significant cutoffs, leading to an overemphasis on arbitrary benchmarks (Englitch & Mussweiler, 2001; Epley & Gilovich, 2006; Saposnik et al., 2016). A similar bias emerged among Whoop™ band users who were influenced by color-coded feedback, a well-documented effect in behavioral research (Elliot & Maier, 2012, 2014). Research suggests that red-coded information can induce threat-based responses, while green-coded feedback reinforces perceptions of success and safety (Hill & Barton, 2005; Kliger & Gilad, 2012). This color-based conditioning, combined with numerical anchoring, may further amplify users’ sensitivity to readiness and recovery fluctuations, shaping their psychological and behavioral responses in ways that extend beyond the intended purpose of the device. Future research should embrace co-production through transdisciplinary research and explore how alternative data visualization strategies may help mitigate anchoring biases and heuristic-driven responses in wearable technology users (Choi & Pak, 2006; Kothari & Wathen, 2017).
Limitations and Conclusion
Despite the insights gained from this study, several limitations should be acknowledged. First, the sample size, although sufficient for thematic saturation, it was consistent of predominantly white, middle to upper-class, and well-educated individuals (Ibrahim et al., 2024). This limits the generalizability of the results to broader, more diverse populations. Second, this study focused exclusively on two specific brands of wearable devices, which may not represent the full spectrum of COTSW available on the market. Different devices may offer different features, affecting user interaction and experience. Thus, findings might be device-specific rather than applicable to all COTSW. Finally, this study did not assess objective behavioral changes linked to wearable-derived scores, leaving open questions about long-term adherence and actual impacts on exercise and recovery practices. Future research should explore a wider range of wearable devices, assess behavioral outcomes over time, and include more diverse user groups to enhance the applicability of findings (Ibrahim et al., 2024).
In conclusion, this study provides insight into how regular exercisers interact with wearable devices that generate HRV-derived readiness and recovery scores. The findings highlight the reinforcing effects of these scores, their role in fostering self-experimentation, and the potential for emotional reactivity influenced by wearable interface design. While these devices empower users to make informed decisions about their exercise and recovery, they also introduce psychological biases that can shape behavior in unintended ways. As COTSW continues to evolve, future research should explore ways to optimize data presentation to enhance user engagement while minimizing negative cognitive and emotional responses. Additionally, promoting user education on interpreting and applying these scores effectively may support more adaptive exercise behaviors and improved adherence. Ultimately, COTSW present significant potential for facilitating personalized exercise programming, but their effectiveness is contingent upon thoughtful design and informed user interaction.