Some primate species possess the capacity for culture (McGrew, 1998; Laland & Hoppitt, 2003; Humle & Newton-Fisher, 2013), including our closest relatives, chimpanzees (Pan troglodytes; Goodall, 1964; Whiten et al., 1999; McGrew, 2010; Whiten, 2019). Several chimpanzee field studies have documented variations in cultural behaviors between groups that cannot be explained solely by ecological or genetic differences (e.g., Whiten et al., 2001; Kamilar & Marshack, 2012; Luncz et al., 2012; Eleuteri et al., 2025). These differences are developed and maintained through social learning, defined as the ability to learn from conspecifics (Heyes, 2012). New behaviors can arise through innovation (Boesch, 1995; Biro et al., 2003; Osvath & Karvonen, 2012) or the movement of wild chimpanzees between culturally different groups (Gunasekaram et al., 2024). Not all new behaviors or innovations propagate across groups once they have been seeded (Hrubesch et al., 2009). Instead, behavior is driven by social learning in a directed manner (Laland, 2004; Vale et al., 2017; Kendal et al., 2018), meaning some behaviors are adopted and others are not. Factors that determine whether a behavior is transmitted throughout a group include features of the demonstrator (Horner et al., 2010; Kendal et al., 2015; Wood et al., 2016) and the benefit of the behavior (Vale et al., 2017). Experimentally examining why certain behaviors are adopted by chimpanzees aids our understanding of chimpanzee social learning and cultural evolution. And, in turn, how and why their culture differs from that of humans.
Social learning research can be divided into two broad categories: mechanisms (Hoppitt & Laland, 2013) and biases (Laland, 2004). Mechanisms explain how social learning is facilitated. Transmission biases are the processes by which individuals decide when and from whom to learn (Henrich & McElreath, 2003). Both are essential to developing a comprehensive understanding of social learning. However, there is a lack of research into transmission biases as they relate to human and primate cultural capacities, especially studies that consider simultaneous conflicting social learning strategies. That is, decisions whereby individuals are presented with two options that are adaptive in one way and maladaptive in another, with both options containing opposing information.
Transmission Biases
Transmission biases (also called social learning strategies) are evolved cognitive strategies that allow individuals to acquire information in the most efficient and effective manner (Kendal et al., 2009; Stubbersfield, 2022). Therefore, when learning socially, individuals should not simply copy indiscriminately. Instead, they should employ transmission biases that allow them to select the best conspecific, or group of conspecifics, to copy and to do so at the most appropriate time (Watson et al., 2018). Copying indiscriminately could result in adopting potentially maladaptive behaviors (Heyes, 2016) or absorbing outdated or erroneous information (Rendell et al., 2011). This was demonstrated in a seminal experiment with humans that revealed participants would select obviously incorrect answers when other individuals in the room did the same (Asch, 1951), so learning should take place in a directed manner to achieve the best outcome (Kendal et al., 2009).
Learners may first consider their internal state to determine if they should learn socially or asocially. This includes situations in which an individual is uncertain (Kendal et al., 2015; Wood et al., 2016; Kendal et al., 2018; Mörchen et al., 2023; Nakamichi, 2024), unable to complete a task due to a lack of knowledge (van Leeuwen et al., 2023; Garcia-Nisa et al., 2023), or entering a novel environment (Luncz & Boesch, 2014; Watson et al., 2018). However, chimpanzees are generally behaviorally conservative and normative (Whiten et al., 2005; Schlingloff & Moor, 2017; Vale et al., 2017; Fitzpatrick, 2020). Therefore, they may choose to disregard social learning opportunities, even if those opportunities are potentially beneficial (Hopper et al., 2011; but see van Leeuwen et al., 2013). For example, chimpanzees who learned a stick technique to gain a food reward did not switch to an innovative rattling technique, despite it being more efficient (Hrubesch et al., 2008). Other intrinsic factors, such as age (Wood et al., 2013), personality (Carter et al., 2014; Rawlings et al., 2022), and sex (Choleris & Kavaliers, 1999), can also modify whether one copies and who one copies.
Individuals also conform to the majority during some instances of learning. For example, both chimpanzees and children are more likely to copy a behavior performed once by three individuals than by one individual three times (Haun et al., 2012). Group consensus is employed in several behavioral domains in chimpanzees (Luncz & Boesch, 2014; van Leeuwen et al., 2014) which can result in group-wide differences among wild chimpanzees in behaviors such as leaf-swallowing (Huffman et al., 2010). This is supported by a token-reward task where chimpanzees ignored a novel efficient seeded behavior to conform to a previously learned and group-wide behavior (Hopper et al., 2011). This may be a result of neophobia and conservatism and shows how chimpanzees may value conformity over positive behavioral outcomes. However, a different token exchange task demonstrated that captive chimpanzees can forego the behavior of the majority if an alternative behavior offers a higher yield (van Leeuwen et al., 2013).
Copying a higher yield is a form of payoff bias, whereby behaviors are adopted because they provide a higher yield, preferred outcome, or more efficient solution than an alternative option (Kendal et al., 2009; Mesoudi, 2011; Hong, 2022). This is a highly beneficial strategy, but cognitively demanding, as it requires constant surveillance of conspecifics to note who is the most successful (Camacho-Alpízar & Guillette, 2023). This bias influences water sponging techniques among wild chimpanzees, where moss sponging arose as an alternative to leaf sponging as the moss sponges absorbed more liquid (Lamon et al., 2018). Similar findings have been recorded in captive chimpanzees in a straw-sucking task (Yamamoto et al., 2013), a foraging apparatus task (Davis et al., 2016) and a token-reward task (van Leeuwen et al., 2013).
While most research suggests that large differences in efficiency or yield are required to produce behavioral change (Davis et al., 2016), even small payoff increases can sometimes elicit behavioral changes in chimpanzees and gorillas (Jacobson & Hopper, 2019). An eye-tracking experiment demonstrated that chimpanzees and bonobos direct their attention preferentially toward videos of human demonstrators using more efficient tools (such as a straw) as opposed to a less efficient tool (a dipping stick). This effect was reduced in individuals who already had experience with the less efficient tool. Video demonstrations did not result in the adoption of the high payoff behavior, however, regardless of visual attention (Piao et al., 2025).
When compared to human children, the payoff strategies employed by chimpanzees demonstrate an over-reliance on personal experience over socially derived information (Vale et al., 2017). Once chimpanzees have learned one behavior from a demonstrator or become proficient through individual learning, they are reluctant to modify their behavior to achieve a greater reward (Hrubesch et al., 2009; Hopper et al., 2011) or avoid ineffective techniques (Price et al., 2009; Bonnie et al., 2012). This means that behavioral conservatism may inhibit payoff bias in chimpanzees. Even in humans, pay-off biases can be underused (Mesoudi et al., 2011), which is one reason why innovative high-yielding behaviors may not propagate across the whole group, although this may also differ on an individual basis (Berdugo et al., 2024).
Another factor influencing a lack of high-payoff behavioral spread is the features of the demonstrator (model-based biases). Chimpanzees prefer to copy dominant individuals (Kendal et al., 2015). Chimpanzees and bonobos also direct more visual attention toward individuals of the dominant sex, particularly when those individuals are familiar (Lewis et al., 2021). This pattern likely reflects prestige bias, the tendency to attend to and copy higher-ranking individuals who are perceived as more competent or successful (Horner et al., 2010). Comparable prestige-based learning has been documented in humans (Jiménez & Mesoudi, 2019; Brand et al., 2021; Berl et al., 2021), although some studies suggest that its expression may vary across cultural contexts (Reyes-Garcia et al., 2008; Chellappoo, 2021). Rank, therefore, may serve as a proxy for success (Henrich & Gil-White, 2001). This bias may also exist as a form of mirroring, whereby learners will copy high-ranking individuals to increase their rank by behaving in a certain manner. Similarly, when placed into novel environments, adults will defer to prestigious individuals to learn, although subsequent environmental shifts did not result in more use of prestige bias, and success biases were also used (Atkisson et al., 2012). Further, the context in which social learning is being employed can also impact the type of strategy used, with adults preferentially using payoff biases as opposed to conformity or prestige in the context of social dilemmas (Watson et al., 2021).
These model biases are particularly relevant among chimpanzees, since juveniles and lower-ranking individuals tend to be the most innovative individuals (Reader & Laland, 2001; Bandini & Harrison, 2020). Given their age and rank status, they are not frequently copied by conspecifics (Kendal et al., 2015), resulting in a lack of transmission of new behaviors to older or higher-ranking group members. Despite this, subordinate chimpanzees have been shown to transmit novel behaviors if there is no alternative demonstrator, indicating low rank does not necessarily impede observation and behavioral transmission (Watson et al., 2017). Nevertheless, rank bias has been suggested to be a key factor in the spread of socio-cultural behaviors in wild chimpanzees (Hobaiter et al., 2014; Kalan & Boesch, 2018). However, for certain behaviors like the adoption of moss over leaves for water sponging, other researchers have suggested that the payoff of the behavior is equally driving its transmission and maintenance (Lamon et al., 2018).
Present study
Prior studies have shown that chimpanzees prefer to copy higher-ranking individuals (Kendal et al., 2016; Horner et al., 2010) and that they can recognize and copy higher payoff behaviors (van Leeuwen et al., 2013; Lamon et al., 2018; Davis et al., 2016; Yamamoto et al., 2013). However, most research on transmission biases in chimpanzees and other primates has focused on the employment of single strategies (e.g., Haun et al., 2012) or multiple complementary strategies like high rank, older age, and superior knowledge (Horner et al., 2010) in the decision-making process. A handful of studies have considered how more than one SLS may interact with each other in some primate taxa (Barrett et al., 2017; Bono et al., 2018; Canteloup et al., 2020). Additionally, humans and other taxa make social learning decisions by combining and choosing between simultaneously available relevant strategies (Hong, 2022). There is a critical gap in our understanding of how chimpanzees make social learning decisions when faced with two conflicting options.
This study provided subject chimpanzees with the option to copy either a high- or low-ranking chimpanzee demonstrator in a token reward task. Unlike previous experiments, a variable was added whereby each demonstrator performed a behavior of differing payoffs (gaining a piece of preferred pineapple or non-preferred carrot). In the main experimental group (Group 1), the low-ranking individual demonstrated a high payoff behavioral variation, and in the alternative experimental group (Group 2), the high-ranking individual demonstrated a high payoff behavioral variation. It was expected that subjects in the Group 2 would select the beneficial behavioral option significantly more frequently. However, it was also expected that in both groups, payoff may override rank bias since the study took place in a controlled environment where payoff differences were pronounced. Therefore, we expected Group 1 to select the high payoff option more frequently than the low payoff option, but not as frequently as in Group 2.