While investments in science and research yield new scientific literature and findings each year, the United States continues to struggle with the timely implementation of innovations, especially in the fields of substance use disorder (SUD) treatment and health services in corrections settings.1-5 Many well-studied SUD interventions continue to have low implementation rates, such as methadone and contingency management.6,7 While more than half of individuals in U.S. prisons and jails meet DSM-IV criteria for SUD, few individuals receive evidence-based treatment during incarceration, reentry, and community supervision, such as medications for opioid use disorder (MOUD,) which have been shown to reduce overdose deaths, recidivism, and improve health outcomes.8-11 A bigger challenge is that when practitioners adopt research findings, often adopters fail to follow the intervention design closely enough, resulting in low fidelity and poor results.12,13 This is often due to the lack of specificity that practitioners and policymakers need to design and implement innovations that resemble the researched innovation.13
This research-to-practice gap is widespread in many fields, from conservation biology to diabetes and addiction treatment.14-16 Key factors that contribute to this problem include: 1) Lack of accessibility to research, which is often published in academic journals with technical language that makes it difficult for practitioners to understand or access;17 2) insufficient collaboration between practitioners and researchers;2,18 3) research that isn’t relevant to real-world practice, where controlled studies don’t reflect the real-world context that practitioners face;19 and 4) dissemination approaches to practitioners that are not tailored for the culture and climate of the organization or don’t match the skills of the staff.20
The Justice Community Opioid Innovation Network (JCOIN)
The Justice Community Opioid Innovation Network (JCOIN) addressed the research-to-practice gap for improving outcomes for individuals with opioid use disorder (OUD) in criminal justice settings, implementing dissemination and stakeholder engagement alongside funded randomized controlled trials. The National Institute on Drug Abuse (NIDA) in 2019 launched Phase I of JCOIN, a $150 million initiative to address the opioid epidemic in justice-involved populations. Funded through the National Institutes of Health (NIH) Helping to End Addiction Long-term (HEAL) Initiative, JCOIN advances scientific knowledge on effective policies, practices, and interventions to ensure quality care is provided to individuals with OUD in justice settings. The initiative aims to generate real-world evidence through a range of research approaches, including studies on pharmacotherapies for OUD, linkage facilitation between incarcerated settings and the community, implementation research, national surveys, and policy changes to facilitate improved care within justice systems. NIDA awarded JCOIN grants to 13 clinical research centers and two large resource centers: the Coordination and Translation Center (CTC) and the Methodology and Advanced Analytics Resource Center (MAARC). The CTC, led by George Mason University, worked to accelerate the implementation of innovations to address overdose and SUD among people impacted by justice system involvement through the Dissemination and Stakeholder Engagement Core (DSEC) led by the Addiction Policy Forum (APF) and TASC (Treatment Alternatives for Safe Communities). The DSEC reduced the gap between science and practice in criminal justice and health settings and expedited the use of research findings in routine practice. JCOIN implemented the DSEC concurrently with the funding of research studies to enhance the engagement of key audiences in the translation and dissemination process toward the goal of increased implementation. The following case study details the efforts of DSEC, the framework implemented, and the dissemination and diffusion results.
JCOIN Dissemination and Stakeholder (DSEC) Engagement Framework
The DSEC established mechanisms to advance the translation of research findings into practice, utilizing both direct dissemination and diffusion strategies during Phase I of JCOIN (2019 to 2024). The DSEC framework enabled JCOIN to use “push” mechanisms (dissemination) and “pull” strategies (diffusion) to test applications and preferred strategies among potential adopters to advance the uptake of JCOIN innovations, which can also provide lessons learned for the field at large. The five components of the JCOIN DSEC framework (Figure 1) include: 1) identification of priority adopters of JCOIN research; 2) social system optimization through opinion leader and intermediary organizations engagement; 3) knowledge translation that includes end-user involvement in the product development process; 4) dissemination strategies with the preference of product type, channel and language identified by priority adopters; and 5) diffusion efforts with intermediary organizations, key leaders, and opinion leaders are ‘activated’ to disseminate and implement research findings in partnership with researchers.
1) Identification of Priority Adopters. Initial activities centered around the identification of the ecosystem of potential adopters for the JCOIN research, the audience, along with their needs and communications preferences. This critical first step enabled the DSEC team to identify “who exactly you want your research results to reach, for which purposes, and what their general characteristics might be (e.g., policymakers, patient groups, non-governmental organizations).”21 The DSEC team identified 26 priority audiences across five key sectors at the forefront of the addiction crisis and opioid epidemic: justice systems, health systems, community services, state and local government, and people with lived experience (PWLE) out of 100 potential targets (Figure 2).
Justice system priority adopters include corrections (jails/prisons), community corrections (probation/parole), law enforcement, courts, juvenile justice, prosecutors, and defenders. Categories of adopters for health systems included treatment providers, public health, fire/EMS, addiction medicine and specialty treatment, emergency medicine, and professional healthcare provider associations. Community services adopter lanes included community coalitions, peer-based services, family and children’s services, recovery support services, reform advocates, foundations, and the media. Government included state, local, and tribal governments, while the PWLE category included individuals in recovery from SUD, individuals with justice involvement, impacted family members, and individuals impacted by parental SUD (Figure 2).
The inclusion of PWLE with a history of justice system involvement and/or SUD provides a bottom-up approach to consumer education, contributing to the “pull” for innovation as they are better equipped in their outreach efforts to advocate for evidence-based therapies and innovations. While the language in dissemination and implementation (D&I) research is adopted for audiences prioritized for adoption of innovations, the terms “stakeholder,” “practitioner,” and “individual with lived experience” were self-identified by JCOIN opinion leaders, influencers, and intermediary organization leadership as the preferred terms to describe participants.
2) Social System Optimization. The DSEC created boards of opinion leaders and intermediary organizations representing priority adopter lanes, as well as a more extensive dissemination network, which helped to build and strengthen the social systems and peer influences of priority adopters. These components recognize the importance of social systems in the dissemination and diffusion process. Opinion leaders (influencers) and change agents are important vehicles to increase social pressure to adopt and implement the new science. Peer influence can affect the adoption of an innovation.13,22,23 As noted, “In the case of voluntary adoption decisions, acceleration in the rate of diffusion is usually the result of influential members of the social system making the decision to adopt and their decision being communicated to others, who then follow their lead.”24 The influence extends through social interactions and peers, ‘peer effects,’ ‘peer influence,’ ‘imitation,’ ‘opinion leadership,’ and ‘social learning,’ recognizing that an adopter’s behavior can be influenced by their peers and peer networks.25-29
Engaging both opinion leaders and intermediary organizations in JCOIN aimed to increase discussion and social acceptance of addressing SUDs among justice populations, recognition and understanding of the problem, and increase the “pull” from the 26 adopter fields for innovations and new practices. Two boards were created (the JCOIN Practitioner Board and the JCOIN Stakeholder Board) to inform policy and practice priorities and research-to-practice gaps. Improving intention to engage in the issue as an area of concern and priority was a pivotal factor in working with opinion leaders and intermediaries. The DSEC identified the willingness to invest time, resources, and energy in evidence-based practices (EBPs) related to SUD in justice settings as essential for their long-term adoption and success across adopter fields.
The JCOIN Practitioner Board included leading practitioners, opinion leaders, and influencers in priority adopter categories, representing priority adopter lanes. Individuals identified for the boards largely fell into the innovator and early adopter categories of adopting EBPs relevant to JCOIN-related topics. Sixteen (16) opinion leaders and influencers were on the Board, and they were largely innovators, early adopters, and early majority adopters of innovations in the SUD and justice space in their respective systems of health (n=4), justice (n=11), community (n=2), and government (n=1). They could speak directly to the experience of translating research to practice while also contributing valued input on future research strategies and priorities.
The JCOIN Stakeholder Board included 75 Directors and CEOs from leading intermediary organizations (national associations) from national associations representing justice and health systems, community services, PWLE, and state and local governments, which helped in expanding the “pull” for innovations and awareness of the need to address SUD in justice settings as a priority. Intermediary actors, such as professional associations, can play a positive role in supporting the diffusion and dissemination of research.30 The Stakeholder Board provided a broader understanding of national interests and insights into resource development methods and information dissemination across the 26 lanes of adopters. Intermediary organizations can influence both individual and organizational capacity for adopting EBP through a blend of resources, networks, and support systems that can empower members to bridge research and practice more effectively, which helped in expanding the “pull” for innovations and awareness of the need to address SUD in justice settings as a priority.
The boards served as vital conduits for bidirectional communication between NIDA and JCOIN leadership and the criminal justice and health fields at large, as well as serving to improve trust and collaboration between researchers and practitioner communities, provide critical feedback loops, and offer insight into the needs and challenges of the field directly to leaders in the scientific community. Specific activities for boards include participation in biannual JCOIN meetings; providing feedback on research topics, products, and training curricula; providing input on communication methods, learning formats, frequency, and language preferences tailored to their network; testing products to ensure that materials are translated adequately to the audience's knowledge, attitudes, and current practice; disseminate research findings to their networks; and providing updates and information to the research community on emerging trends, top needs, barriers, and challenges among patients, families, communities and justice/health agencies.
The DSEC also incorporated PWLE on advisory boards. Centering PWLE within the network enabled JCOIN to educate individuals with lived and living experience about the EBPs available and emerging innovations, a direct-to-consumer engagement strategy. As more PWLEs become aware of best practices, it can increase their demand for and political pressure to provide evidence-based treatments.31 PWLE in the JCOIN network served as influencers in their community, educating others about the evidence-based/best practices in treating substance use disorders and advocating for policies that support increased treatment access.
These components focused on optimizing the social systems of adopters for goal alignment, improving intention and motivation to engage in the issue, improving trust between adopters and the scientific community, and raising awareness of innovations to ultimately facilitate the implementation of EBPs to care for individuals with SUD in the justice system.
3) Knowledge Translation. Knowledge translation aims to assist in the adoption of research-informed practices and the choices of potential adopters. Knowledge translation is “the synthesis, exchange, and application of knowledge by relevant stakeholders to accelerate the benefits of global and local innovation in strengthening health systems and improving people’s health.”32 In JCOIN, dissemination activities (push) include actively planning and distributing research-based knowledge directly to a wide range of potential adopters. End-user involvement in knowledge translation and product development is a key component of effective dissemination and implementation.33,34 Involving community members and organizational representatives can help create a sense of “ownership” of issues and spur action.35
The DSEC knowledge translation process focused on converting JCOIN studies and other related scientific information into consumable, accessible, and actionable products tailored to various adopters. Key elements of the process include determining the appropriate adopter audience(s) for the science translation, ensuring translation products are relevant to the identified priority adopters via practical materials (layperson summaries, webinars, explainer videos, infographics, asynchronous courses, webinars, training, technical assistance), and engaging in two-way communication between researchers and adopters (knowledge users) to ensure that the information is relevant and usable.
4) Dissemination. Dissemination includes the direct distribution of information about science findings and/or innovations to potential adopters to maximize awareness, understanding, and, ultimately, adoption. Dissemination operates through “push” mechanisms to drive change.24 Examples include scientific journal articles, awareness campaigns, social media content, online courses, video explainers, and layperson summaries of innovations. Dissemination is described as “simply about getting the findings of your research to the people who can make use of them to maximize the benefit of the research without delay.”36
The DSEC dissemination framework emphasized using credible communication sources and messengers, using selective communication channels (intermediary organizations, social media, conference presentations) to maximize reach, and employing multimedia approaches that extend beyond the journal article and include infographics, layperson one-page summaries, and video explainers, and guided by the preferences communicated by priority adopters and their intermediary organizations. Schwabish (2020) notes that to increase utilization, then more emphasis needs to be placed on tailoring the material to the audience by simplifying the content and sharing information in more accessible formats, such as social media.37 Dedicated channels were developed by the DSEC, including a website (www.jcoinctc.org), social media channels (Twitter/X, LinkedIn, Facebook), and YouTube. In addition, content was disseminated through APF channels (website, social media, YouTube).
5) Activated Diffusion. Diffusion includes the “additional steps in the process of creating a dissemination and diffusion plan for an innovation to increase its chances of being noticed, positively perceived, accessed, and tried, adopted, and implemented and, thus, successfully crossing the research-to-practice chasm.”38 Diffusion is often explained as the “pull” of information and new ideas, where early adopters draw in others through their enthusiasm and influence until the innovation becomes widely accepted.
After the knowledge translation and direct dissemination process, the DSEC coordinated with priority adopters on specific EBPs and new scientific knowledge to actively engage their systems to increase awareness and uptake. DSEC engaged intermediaries, influencers, change agents, and individual systems during this process. This “activated diffusion,” a term coined by APF and the DSEC team, engaged intermediary organizations, key leaders, and opinion leaders to initiate purposeful strategies to disseminate and implement JCOIN research findings rather than relying on passive methods. Influencers and key membership organizations were ‘activated’ as partners and leads in the dissemination of research findings. The two main components of this activated diffusion phase included the co-production of knowledge translation content with intermediary organizations and the creation of trusted messenger strategies that featured opinion leaders and influencers from the adopter field (e.g., criminal justice, health systems, policymakers).
The co-produced science translations of JCOIN high-priority research were created in partnership with adopter associations (intermediaries) and were tailored to the specific audience. This included customizing content with their preferred formats, terminology, and context in mind, and featuring a trusted messenger or leader from that specific field/adopter lane. Building trusted partnerships with respected champions in the field and leading membership organizations reinforced messages about new science from leaders who could speak to the needs of their community. For example, a co-created course between JCOIN and the National Center for State Courts (NCSC), the MAT Course for Judicial Leaders: Understanding Overdose Risk and Medication Efficacy, included segments from JCOIN principal investigators (PIs) as well as a segment from a prominent Chief Justice and members of leadership within NCSC. This trusted messenger strategy was employed to increase trust in the content and signal support of medications for addiction treatment (MAT) among leading judicial leadership. Similar courses were deployed with associations to include content inclusion of adopter leadership for corrections, county government, state government, and prosecutor associations. This strategy of utilizing a trusted messenger approach increased engagement with JCOIN educational materials. Of the courses for adopters created by JCOIN, nine of the ten popular courses were co-produced courses in partnership with an intermediary organization.
The DSEC infused co-production and trusted messenger strategies into other JCOIN products, including trainings, online courses, webinars, toolkits, and presentations at national association conferences to accelerate knowledge transfer and sharing of JCOIN research (Figure 4). Diffusion strategies are designed to affect practices, develop champions for science and research, and transform attitudes and opinions. The methods embrace peer-to-peer influence and social change.